Last night I was experimenting with bringing out textures in fabric by simply firing a Speedlite, with a STO-FEN Omni-Bounce attached to it across the fabric at the same level. I decided I needed something in the photo other than just creases, so I took my Fjällräven Osaka jacket and shot the image below.

It was after opening the shot in Photoshop that I thought – “What an amazing logo Fjällräven have!”. I’ve thought that before, but never enough to want to say so on a website or anything :)

Photography is like that though. When you capture something in an photo, you take more notice of it than you would normally, even if you see the same thing on a daily basis. Attention to detail seems to be enhanced when looking at photos.

I have noticed this in the past, most recently with a Jackdaw, until taking a photo of one, I had never realised how bright their eyes were, in spite of having seen hundreds of them, even fairly close up!

… maybe I just need to look more closely at the moving world :)

Fjällräven – One of my favourite logos – ever!

… by Gordon Mackay. Last updated on July 4th, 2012

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